SALESFORCE - RELIABLE LATEST MCC-201 TEST CAMP

Salesforce - Reliable Latest MCC-201 Test Camp

Salesforce - Reliable Latest MCC-201 Test Camp

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The MCC-201 exam is designed to test a candidate's knowledge of the Marketing Cloud Connect feature, which enables businesses to integrate their Salesforce CRM data with the Marketing Cloud. This integration allows marketers to create more targeted and effective campaigns by leveraging the data they have collected about their customers and prospects. By passing the MCC-201 Exam, professionals can demonstrate their expertise in using Marketing Cloud Connect to create personalized, data-driven marketing campaigns that deliver results.

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q122-Q127):

NEW QUESTION # 122
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

  • A. Contact Evaluation > Evaluate new records only
  • B. Journey settings > No re-entry
  • C. Contact Evaluate > Evaluate all records
  • D. Journey Settings > Use email attribute from Contacts

Answer: C

Explanation:
To process the correct subscribers who are added to a data extension via API for a monthly payment reminder journey, Northern Trail Outfitters should use Contact Evaluation > Evaluate new records only. Contact Evaluation is a setting that defines how contacts are evaluated for entry into a journey based on their entry source. Evaluate new records only is an option that allows only new records that are added to the entry source after the journey is activated to enter the journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_evaluation.htm&type=5


NEW QUESTION # 123
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?

  • A. Publication Lists
  • B. Profile Center
  • C. Subscriber Keys
  • D. Send Logging

Answer: A


NEW QUESTION # 124
What is a capability of the Import within Contact Builder? Choose 2 answers

  • A. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
  • B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
  • C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
  • D. The data source can be a local file, data filter, or file on any FTP.

Answer: A,B


NEW QUESTION # 125
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

  • A. Match the external keys of the sender profile and data extension containing account representative details.
  • B. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
  • C. Pick "Choose from list," selecting the from name and from email values from the list of account users.
  • D. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

Answer: B,D


NEW QUESTION # 126
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

  • A. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
  • B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
  • C. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
  • D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Answer: D

Explanation:
To inject customers into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by a contact activity in journey A. The engagement split can evaluate if customers opened or clicked the email in journey A. The contact activity can update a boolean field on an engagement data extension that indicates if customers are eligible for journey B. Then, an automation can run a query activity to select the customers who have the boolean field set to true and inject them into journey B. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_activity.htm&type=5


NEW QUESTION # 127
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